Michael is an experienced CPG innovations leader with diverse background and leadership roles within R&D, operations, brand management, strategic innovations and trade marketing functions.
He is currently Executive Director, Wake Forest University – School of Business, North Carolina – USA and the immediate past Marketing Director for Lafarge Nigeria; where he led Lead Country Marketing function across 5 key business units within a challenging emerging market and responsible for delivering a consumer-centric program within a historically commodity based market.
Michael has a record of success in leading a large Regional Sales organization and operationalizing brand strategies for a portfolio of growth brands and a variety of new-to-the-market products; while at RJ Reynolds USA + Brown & Williamson Tobacco USA.
He also has track record of delivering share and profits –with expertise in crafting trade investment strategies. This ability is further under pinned by solid B2B and B2C exposure with success in key accounts management and building relationships/synergies across business platforms.
Michael is an inventor with 3 United States Patents.