NIGERIAN ENTERTAINMENT LANDSCAPE STUDY 2017

Celebs' Market Share & Ranking (Music)

▪ Entertainment sector contributed about $6 billion to rebased GDP figures in 2014 (1.2%).
▪ Globally, Nollywood is second only to Bollywood in terms of volume; and behind Hollywood + Bollywood only, in terms of revenue…

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Celebs' Market Share & Ranking (Nollywood)

▪ Entertainment sector contributed about $6 billion to rebased GDP figures in 2014 (1.2%).
▪ Globally, Nollywood is second only to Bollywood in terms of volume; and behind Hollywood + Bollywood only, in terms of revenue…

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Perception Mapping of all Celebs

▪ Entertainment sector contributed about $6 billion to rebased GDP figures in 2014 (1.2%).
▪ Globally, Nollywood is second only to Bollywood in terms of volume; and behind Hollywood + Bollywood only, in terms of revenue…

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Real Value of Celeb Endorsers

▪ Entertainment sector contributed about $6 billion to rebased GDP figures in 2014 (1.2%).
▪ Globally, Nollywood is second only to Bollywood in terms of volume; and behind Hollywood + Bollywood only, in terms of revenue…

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DELICATE STRENGTH 2016

Research into first-time mothers in Nigeria

The mother and baby market in Nigeria alone is one of the most lucrative
business opportunities in Africa. Nigeria is Africa’s most populous country and by 2050, will be the world’s fourth-biggest country,…

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